Bridgend Athletics

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A screenshot of the club's error page, with the title: We've hit a hurdle

A new identity for Bridgend AC

Roll-out of a fresh website.

Working with Clout branding, we gave Bridgend AC a new identity – rebranded as Bridgend Athletics. This followed the pattern of success from internal honours with British Athletics, to national through Welsh Athletics, down to the club – Bridgend Athletics.

Clout lead all the design, and passed the baton to Letter Press to work on all the messaging.

The previous site was given love. Dedicated pages to athletes, coaches, events, and reports. Topped and tailed with a homepage, about page to showcase their rich history of success, and a contact page.

Bridgend Athletics