Opening in March 2023, we were asked to create a brand identity for their coffee shop. Wrapped up in this were a strapline, messaging, and launch materials such as a ‘we’re opening’ leaflet. Their USP was that they’ll coffee that’s made using convection roasted beans (air roasted).
Diving into our research we landed on a theme of ‘irregular’. Pulling that out as our point of different we used that across all the relevant touch-points.
Hinting at air roasting we landed on ‘not your regular coffee’ as our strapline. Piggybacking that we created ‘regular reward cards’ with the messaging ‘let’s make this a regular thing’, with an irregular loyalty card for sweet treat lovers ‘let’s make this an irregular thing’.
